Naslov (eng)

Interpersonal Communication as a Key Driver of Competitive Advantage in Serbian Companies

Autor

Laličić, Branka
Brkić, Ivana
Gardašević, Jovana

Opis (eng)

Abstract: The aim of this paper is to analyze the factors of competitive advantage, and the use of communication as a special factor of competitive advantage in companies in Serbia. Scientific and empirical research show that interpersonal communication is key to successful business, both abroad and in our country. Continuous and rapid changes on the markets and business require from companies to work on improvement of competitive advantage and its factors. This research is based on the assumption that interpersonal communication is one of the main factors of a company's competitiveness. The analysis is based on the data collection through questionnaires, and statistical processing using SPSS software. The adopted methodology is based on statistical description and correlation analysis, while the qualitative research method is adopted. The research results show that the factor of interpersonal communication improves the competitive advantage of the companies.

Jezik

engleski

Datum

2025

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: Competitive advantage; communication; business communication; interpersonal communication; correlation analysis.

Deo kolekcije (1)

o:1600

Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment