Naslov (eng)

The global market for online universities within the framework of green economic models and sustainable development

Autor

Dudić, Branislav
Mittelnan, Alexandra
Benova, Elenora
Škorić, Sanja
Logarušić, Dejan

Publisher

Opis (eng)

Abstract: The global market for online universities has been undergoing profound changes driven by digital transformation and the growing importance of green economic models in the context of sustainable development. Traditional marketing communication tools are becoming less effective, encouraging higher education institutions to adopt innovative and environmentally responsible digital strategies. Nowadays, social networks now represent one of the most significant instruments of digital marketing communication, enabling online universities to reach global audiences efficiently while minimizing environmental impacts. The quality of higher education is one of the key criteria in moving borders and improving itself on the world`s market.

Jezik

engleski

Datum

2026

Licenca

© All rights reserved

Predmet

Keywords: marketing of educational institutions, marketing communication of universities, digital marketing, social networking, green economic models

Deo kolekcije (1)

o:1575

Pravni fakultet za privredu i pravosuđe