Naslov (srp)

ZELENI PROIZVODII PRAKSE U OKVIRU ODRŽIVOG BANKARSTVA U EVROPSKOJ UNIJII REPUBLICI SRBIJI

Naslov (eng)

GREEN PRODUCTS AND PRACTICES WITHIN SUSTAINABLE BANKING IN THE EUROPEAN UNION AND THE REPUBLIC OF SERBIA

Autor

Vapa Tankosić, Jelena
Lekić, Snežana
Redžepagić, Srđan
Soleša, Katarina

Opis (eng)

Abstract: Contemporary concepts o f sustainable banking increasingly rest on the assumption that banks’ responsibility towards society and the environment cannot be achieved through isolated initiatives, but through the integration o f sustainability into core business models. Green products and practices represent one o f the key mechanisms through which sustainability is embedded in banking operations and strategic capital allocation decisions. The analytical approach in this paper is aimed at examining the role o f green products and practices in the function o f sustainable banking, with particular reference to the technological, organizational, and social dimensions o f banking operations in the European Union and the Republic o f Serbia. The analysis is based on a qualitative review o f relevant academic and professional literature, along with a synthesis o f contemporary banking practices. Special emphasis is placed on process digitalization, the development o f green financial products, and the role o f sustainability criteria in shaping credit policies and banks’ social responsibility. The analysis indicates that green products and practices represent important drivers o f the transformation o f traditional banking models, while simultaneously contributing to operational efficiency and the long-term stability o f the financial system.

Opis (srp)

Sažetak: Savremeni koncepti održivog bankarstva sve češće polaze od pretpostavke da se odgovornost banaka prem a društvu i životnoj sredini ne može ostvariti kroz izolovane inicijative, već kroz integraciju održivosti u osnovne poslovne modele. Zeleni proizvodi i prakse predstavljaju jedan od ključnih mehanizama putem kojih se održivost ugrađuje u bankarsko poslovanje i strateške odluke o alokaciji kapitala. Analitički pristup u radu usmeren je na sagledavanje uloge zelenih proizvoda i praksi u funkciji održivog bankarstva, saposebnim osvrtom na tehnološke, organizacione i društvene dimenzije bankarskog poslovanja. Razmatranje je zasnovano na kvalitativnom pregledu relevantne naučne i stručne literature, uz sintezu savremenih bankarskih praksi u Evropskoj uniji i Republici Srbiji. Poseban fokus stavljen je na digitalizaciju procesa, razvoj zelenihfinansijskihproizvoda i ulogu kriterijuma održivosti u oblikovanju kreditnih politika i društvene odgovornosti banaka. Analiza ukazuje da zeleni proizvodi i prakse predstavljaju važne pokretače transformacije tradicionalnih bankarskih modela, doprinoseći istovremeno operativnoj efikasnosti i dugoročnoj stabilnosti finansijskog sistema.

Jezik

engleski

Datum

2026

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Ključne reči: održivo bankarstvo, zeleni proizvodi i prakse, održive finansije, bankarski sektor, društvena odgovornost banaka, Evropska unija, Republika Srbija.

Keywords: sustainable banking, green products and practices, sustainable finance, banking sector, corporate social responsibility, European Union, Republic o f Serbia.

Deo kolekcije (1)

o:1600

Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment