Naslov (eng)

INTANGIBLE CULTURAL HERITAGE AS AN IMPORTANT ECONOMIC FACTOR IN SOCIETALDEVELOPMENT

Autor

Матовић, Ана
Арсенијевић, Оља

Opis (eng)

This study explores the role of intangible cultural heritage (ICH) in Serbia as an economic factor, emphasizing its contributions to cultural tourism, local economies, and national identity. It examines how traditional practices, festivals, and crafts contribute to Serbia’s economy and evaluates strategies for maximizing these contributions. The analysis synthesizesdata from UNESCO reports, national registries, and economic assessments of cultural tourism in Serbia between 2018 and 2023.Thestudyincludesqualitativeinsightsfromgovernmentandtourismsectorpublications,combinedwithquantitative estimates of ICH-related revenues. • Serbia’sICH-relatedactivitiesgeneratedanestimated€150-270millionannually,withasignificantsharefromfestivals, traditionalcrafts,andculinarytourism. • TheGučaTrumpetFestivalandSlavacelebrationswereidentifiedaskeycontributorstoculturaltourismrevenues. • Ruralareasbenefittedsignificantlyfromtraditionalcraftsandagro-tourismlinkedtoICHpractices. Despiteitspotential,theeconomicbenefitsofICHinSerbiaremainunderutilizedduetochallengessuchaslimited funding, inadequate promotion, and threats of over-commercialization. Strengthening policies and community participation is essentialforsafeguardingandoptimizingthisresource.

Jezik

engleski

Datum

2025

Licenca

© All rights reserved

Predmet

Intangible cultural heritage, Serbia, cultural tourism, traditional crafts, economic development, sustainable heritage. Field:CulturalHeritageManagementandEconomics

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