Naslov (eng)

Consumer's characteristics and attitudes towards organic food products in times of Covid-19 pandemic

Autor

Vapa-Tankosić, Jelena
Hanić, Hasan
Bugarčić, Milica

Opis (eng)

Abstract: The pandemic caused by the Covid-19 virus significantly affected the consumers' behavior. The subject of the paper is to analyze the consumer characteristics, the consumer attitudes towards organic food products, as well as the changes in the consumer behavior. The research was performed in 2021 in the Republic of Serbia. The statistical software package SPSS has been utilized for data analysis. Our findings show that, in times of COVID-19 pandemic, the consumers have a very positive perception of nutritional values of organic food products with an expressed willingness to pay 20-30% more for the organic products, in regard to conventional products. The main reason for buying such products is less chemistry and child health. The main reason for insufficient consumption is the high price. The monthly income of irregular consumers of organic food products has predicted the willingness to pay, while the household size has predicted the assessment of the organic products nutritional properties.

Jezik

engleski

Datum

2022

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: consumer behavior; organic products; willingness to pay; nutritional properties; Serbia

Deo kolekcije (1)

o:1600

Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment