Naslov (eng)

Gastronomic manifestation in the function of branding a tourist destination

Autor

Čavić, Sloodan
Ćurčić, Nikola
Radivojević, Nikola
Gardašević, Jovana
Lakićević, Marija

Opis (eng)

Abstract: The paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network Memory Model.

Jezik

engleski

Datum

2024

Predmet

Keywords: Gastronomic manifestation, tourist destination branding, associative network memory model, SEM, Food, brand, M30

Deo kolekcije (1)

o:1600

Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment