Naslov (eng)

THE IMPACT OF SNS (SOCIAL NETWORKING SYSTEMS) ON THE EMOTIONAL LIFE OF INDIVIDUALS

Autor

Šimović, Vladimir
Karabašić, Sanela

Opis (eng)

Abstract: The aim of this preliminary research was to determine to what extent do social network users express negative and positive emotions when it comes to the current social issues (with main topics), by analysing the comments of three dominant issues in Croatia in 2016. Hypotheses are formed based on the research questions focusing on the extent to which users of Facebook (as a social network) express negative emotions in relation to an event, and whether men are more inclined to express negative emotions than women. Primary research data were collected by analysing user reviews (& comments) in Croatia on Facebook in the period between February 1 and February 10, 2017. Research results show that in 72% of comments negative emotion was expressed, while in 28% of comments positive emotion was expressed. Therefore, it can be concluded that our main hypothesis has been confirmed, i.e. that a greater number of Facebook users express their negative emotions in their comments than those who express positive emotions in relation to the event.

Jezik

engleski

Datum

2017

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: Social networks, Social networks impact, Facebook, Emotions, Information society

Deo kolekcije (1)

o:1600

Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment