Naslov (srp)

Analiza dobre prakse i percepcije stejkholdera u cilju podrške razvoju domaćih pijaca

Naslov (eng)

Analysis of good practices and perceptions of stakeholders to support the development of domestic reports

Autor

Čavlin, Miroslav
Prdić, Nedeljko
Nasser Khalifa, Kaiaman

Opis (eng)

Abstract: Intense competition and changes in the global market have also affected the markets, which are strategically being redirected to the sale of organic agricultural products and tourism using the traditional importance and position in the infrastructure of cities. The primary goal of the research is to create strategic guidelines for the development of markets in the Republic of Serbia, but based on the identification of globally competitive business examples and the views of management, sellers and buyers on the potential of domestic markets. The research methodology includes descriptive, quantitative and qualitative analysis that resulted in the presentation of effective business solutions on the global market and priorities for developing the potential of domestic markets. In addition, through a survey survey of the attitudes of the management of relevant market organizations, the motives and needs of reference sellers and buyers in the markets, the perception of key actors on the state and prospects of the domestic market business was ascertained. market of organic food and tourism, as well as the necessity of creating a national framework for the development of domestic markets. Therefore, the results of the conducted research can especially benefit the creators of local and national economic policy as an instrument in improving the business environment, and domestic market organizations and actors a better insight into the possibilities of using and developing potential.

Opis (srp)

Sažetak: Intenzivna konkurencija i promene na globalnom tržištu zahvatile su i pijace, koje se strateški preusmeravaju na prodaju organskih poljoprivrednih proizvoda i turizam koristeći tradicionalni značaj i položaj u infrastrukturi gradova. Primarni cilj istraživanja je da se kreiraju strateške smernice za razvoj pijaca u Republici Srbiji, ali na osnovu identifikovanja globalno konkurentnih poslovnih primera te stavova menadžmenta, prodavaca i kupaca o potencijalima domaćih pijaca. Metodologija istraživanja uključuje deskriptivnu, kvantitativnu i kvalitativnu analizu koja je ishodovala predstavljanje efikasnih poslovnih rešenja na globalnom tržištu te prioriteta za razvoj potencijala domaćih pijaca. Pored toga, putem anketnog istraživanja stavova menadžmenta relevantnih pijačnih organizacija, motiva i potreba referentnih prodavaca te kupaca na pijacama spoznata percepcija ključnih aktera o stanju i perspektivama domaćeg pijačnog poslovanja. Rezultati istraživanja pokazuju neophodnost reafirmacije tradicionalnog poslovanja pijaca u Republici Srbiji u pravcu jačanja njene uloge na tržištu organske hrane i turizma kao i celishodnosti kreiranja nacionalnog okvira za razvoj domaćih pijaca. Stoga, rezultati sprovedenog istraživanja mogu naročito koristiti kreatorima lokalne i nacionalne ekonomske politike kao instrument u unapređenju poslovnog ambijenta, a domaćim pijačnim organizacijama i akterima bolji uvid u mogućnosti korišćenja i razvoja potencijala.

Jezik

engleski

Datum

2023

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: strategic analysis / markets / competitive / marketing / tourism

Klјučne reči: strateška analiza / pijace / konkurentnost / marketing / turizam

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