Naslov (eng)

Indicators of franchising business in the world and in Serbia

Naslov (srp)

Pokazatelji franšizing poslovanja u svetu i srbiji

Autor

Ignjatijević, Svetlana
Mohamoud, Omer Ali
Kovačević, Maja
Kaarod Tareq, Ayad Mansur
Marković, Svetlana

Opis (eng)

Abstract: The creation of franchise companies has a lasting and positive impact on the economies of the countries and local communities in which they operate. Countless jobs are created and supported by franchises, and those jobs help lower the unemployment rate. Franchises support the national GDP through billions of dollars in products and services, and job creation. The 2008-2010 recession, as well as the pandemic, had a negative impact on the US and global economy, although franchises fared better than most other retail chains and small businesses. The subject of research in the paper is the analysis of the basic characteristics and features of franchising, with the aim of drawing attention to the use of franchise in business on domestic and international markets, to point out the specifics of business and its ways of functioning, to point out the advantages, disadvantages, and wider significance of franchise business, on the existence of the attractiveness index of a country for franchise investments. Research results indicate that franchises are economically more stable, mainly due to their branding, consumer familiarity, and strong network base. It is estimated that franchises will operate better, more intensively and more diversely in the coming period.

Opis (srp)

Sažetak: Stvaranje franšiznih preduzeća ima trajan i pozitivan uticaj na ekonomije država i lokalne zajednice u kojima posluju. Nebrojeni poslovi se otvaraju i podržavaju franšizama, a ti poslovi pomažu u smanjenju stope nezaposlenosti. Franšize podržavaju nacionalni BDP kroz milijarde dolara u proizvodima i uslugama i otvaranjem radnih mesta.Recesija 2008-2010, kao i pandemija, imale su negativan uticaj na američku i globalnu ekonomiju, mada su franšize prošle bolje od većine drugih maloprodajnih lanaca i malih preduzeća. Predmet istraživanja u radu je analiza osnovnih karakteristika i osobina franšizinga, sa ciljem da se skrene pažnja na upotrebu franšize u poslovanju na domaćim i međunarodnim tržištima, da se ukažu na specifičnosti poslovanja i načine njegovog funkcionisanja, da se ukaže na prednosti, nedostatke i širi značaj franšiznog poslovanja, na postojanje indeksa atraktivnost jedne zemlje za franšizna ulaganja. Rezultati istraživanja ukazuju da su franšize ekonomski stabilnije, uglavnom zbog njihovog brendiranja, poznatosti potrošačima i jake mrežne baze. Procena je da će franšize u narednom periodu bolje, intenzivnije i raznovrsnije poslovati.

Jezik

srpski

Datum

2023

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: franchising / franchise attractiveness index

Ključne reči: franšizing / indeks atraktivnosti franšize

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