Naslov (srp)

Formiranje cene u međunarodnom marketingu

Naslov (eng)

Formation prices in international marketing

Autor

Brkanlić, Sandra
Raletić, Saša
Mačvanin, Nenad
Janjušić, Dragan

Opis (srp)

Sažetak: Cena jeste integrisani element marketing strategije preduzeća koji neosporno ima uticaj na poslovanje preduzeća. Određena preduzeća svoju konkurentnost isključivo grade na ceni. Razvojem globalnog tržišta, pod uticajem megatrenda globalizacije, definisanje odnosno formiranje međunarodne cene jeste zahtevan složen proces, koji je predmet ovog rada. Cilj rada jeste da se ukaže na najznačajnije faktore koji utiču na formiranje međunarodne cene i da se upozna sa osnovnim oblicima međunarodne cene.

Opis (eng)

Abstract: The cost element is an integral part of any company`s marketing strategy which undoubtedly has an impact on business operations. Certain companies build their competitiveness solely on price. With the development of global markets, influenced by globalization as a mega-trend, the process of price formation an international setting has become a complex and demanding process, which is the subject of this paper. Our aim is to highlight the most important factors, affecting the process of international price formation and get acquainted with the basic forms of international price.

Jezik

srpski

Datum

2011

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Key words: globalization, international marketing, international prices

Ključne reči: globalizacija; međunarodni marketing; međunarodne cene

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