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Marketing of organic adrgicultural food products
Marketing organskih poljoprivredno-prehrambenih proizvoda
Carić, Marko
Prodanović, Radivoj
Babović, Jovan
Sažetak: Predmet rada jeste izučavanje marketinga organskih poljoprivredno-prehrambenih proizvoda. Cilj rada jeste kreiranje marketinškog modela, utvrđivanje ponude i tražnje, kao i sagledavanje marketing miksa organskih proizvoda. Marketing organskih proizvoda je isporuka kvalitetnih sertifikovanih prehrambenih proizvoda radi zadovoljenja potreba potrošača, ostvarivanja profita i očuvanja životne sredine. Ponuda i tražnja organskih proizvoda beleže dinamičan rast. Promet organskih proizvoda u 2010. godini u svetu iznosi 58,9 mlrd dolara sa trendom povećanja po stopi od 10,9%. Projekcije pokazuju da se 2015. godine očekuje promet organske hrane u vrednosti od 88,6 mlrd dolara sa godišnjom stopom rasta od 8,5%. Proizvodi iz organske poljoprivrede su kvalitetni, bezbedni i više nutritivne vrednosti.
Abstract: Subject was marketing organic agricultural food products. The aim of marketing is to create models, determining supply and demand, as well as the perception of organic products marketing mix. Marketing of organic products is the delivery of high quality certified food products to meet consumer needs, profit and environmental protection. Supply and Demand for organic products recorded a dynamic growth. Turnover of organic products in 2010. amounted to 58.9 billion dollars with a trend to increase at a rate of 10.9%. Projections show that the 2015th expected sales of organic food worth $88.6 billion with an annual groeth rate of 8.5%. Products from organic agriculture are of high quality, safe and more nutritional value.
srpski
2012
Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.
http://creativecommons.org/licenses/by/4.0/legalcode
Ključne reči: marketing; organski proizvod; ponuda i tražnja; nutritivna vrednost; marketing miks