Naslov (eng)

Analysis of the mobile banking services market in the Republic of Serbia

Naslov (srp)

Analiza tržišta usluga mobilnog bankarstva u Republici Srbiji

Autor

Soleša, Katarina
Brkić, Ivana

Opis (eng)

Abstract: Information technologies have enabled banks to expand their business and adapt their services to customer needs. By developing and increasing the use of mobile communication technologies, a new type of banking has developed, known as “mobile banking”. Mobile banking represents the future of modern banking. Mobile technology allows a bank to interact with its customers in different ways, anytime and anywhere. Both positive and negative sides of mobile banking have been analyzed and presented in the paper. First the offer of mobile banking services on the territory of the Republic of Serbia was analyzed, followed by the analysis of demand in the form of a conducted survey. Results of the survey have shown that the majority of respondents use mobile banking services, but there is still a large number of users who do not use these services. Risk and insufficient information are found to be the main reasons for the non- use of mobile banking services.

Opis (srp)

Sažetak: Informacione tehnologije su omogućile bankama da prošire svoje poslovanje i da svoje usluge prilagode potrebama klijenata. Razvojem i sve većom upotrebom mobilnih komunikacionih tehnologija, razvili su se i novi vidovi bankarstva. Budućnost savremenog bankarstva je upravo mobilno bankarstvo. Mobilna tehnologija omogućava banci interakciju sa klijentima na različite načine, na bilo kom mestu i u bilo koje vreme. U radu su analizirane pozitivne i negativne karakteristike mobilnog bankarstva. Izvršena je analiza ponude usluga mobilnog bankarstva na teritoriji Republike Srbije, dok je analiza tražnje usledila nakon sprovedenog anketnog istraživanja. Rezultati istraživanja sprovedenog na teritoriji grada Novog Sada, drugom po broju stanovnika u Republici Srbiji pokazuju da većina ispitanika koristi usluge mobilnog bankarstva, međutim još uvek je veliki broj ljudi koji ne koristi ove usluge. Rizici i nedovoljna informisanost su glavni razlozi nekorišćenja usluga.

Jezik

srpski

Datum

2019

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Key words: mobile banking / banking services / mobile device / market

Ključne reči: mobilno bankarstvo; bankarske usluge; mobilni uređaji; tržište

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