Naslov (srp)

Benefiti upotrebe sistema oblaka kao savremeni pristup u vinskoj industriji

Naslov (eng)

The benefits of cloud services usage as a contemporary approach in the wine industry

Autor

Vladisavljević, Radovan
Soleša, Dragan

Opis (srp)

Sažetak: Cilj ovog rada je predstavljanje poslovnog modela u vinarskoj industriji zasnovanog na sistemu Oblaka. U savremenom poslovnom svetu brzina i dostupnost su presudni; nažalost, priroda vinske industrije teži da ograniči učesnike u poslu. Upravljanje procesima u vinarskoj industriji radno je intenzivno, pa je teško zadovoljiti potražnju. Analizom studija slučaja i upoređivanjem sa drugim regionima vinske industrije, dobijamo dovoljno elemenata za formulaciju našeg modela. Model predstavljen u ovom radu orijentisan je na domaću vinsku industriju i u skladu je sa trenutnim tehničkim i tehnološkim kapacitetima. Većina subjekata u vinskoj industriji nalazi se u ruralnim područjima Republike Srbije i ima relativno ograničen pristup određenim resursima. U velikim gradovima postoji jaka Internet infrastruktura, što nažalost nije slučaj sa ruralnim regionima. Upotreba savremenih IT rešenja takođe je problematična stavka, jer učesnici u vinskoj industriji, uprkos solidnom obrazovanju, imaju poteškoće u prepoznavanju benefita e-trgovine. Ovim modelom vinska industrija dobija alat koji će lako i ekonomično doći do kupaca, novih ideja, znanja i iskustava.

Opis (eng)

Abstract: The scope of this paper is to present the business model in the wine industry based on cloud solutions. In the modern world of business, speed and availability are crucial; unfortunately, the nature of the wine industry tends to limit the number of business participants. Managing processes in the wine industry is labor intensive so it is difficult to meet the market demand. Through the analysis of case studies and by comparison with other regions in the wine industry, we obtained enough elements for the formulation of our model. The model presented in this paper is oriented towards the domestic wine industry and is in line with current technical and technological capacities. Most of the subjects in the wine industry are located in rural areas of the Republic of Serbia, and has a relatively limited access to certain resources. There is a strong Internet infrastructure in big cities, which is unfortunately not the case with rural regions. The use of modern IT solutions is also a problematic item because participants in the wine industry, despite a solid education, have difficulty recognizing the benefitsof e-commerce. With this model, the wine industry gets a tool that will make it possible to easily and economically reach customers, new ideas, knowledge and experiences.

Jezik

engleski

Datum

2021

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Keywords: wine industry / Internet / e-business / e-commerce / cloud solutions / feedback marketing

Ključne reči: vinarska industrija; Internet; e-poslovanje; e-trgovina; rešenja sistema Oblaka; marketinška povratna sprega

Deo kolekcije (2)

	o:4443	LEAD CONTAMINATION OF FISH AND WATER FROM COASTAL SEA OF BAR REGION (MONTENEGRO)
	o:1600	Radovi profesora i saradnika Fakulteta za ekonomiju i inženjerski menadžment