Naslov (srp)

Komparativna analiza franšizinga na međunarodnim tržištima

Naslov (eng)

Comparative analysis of franchising in international markets

Autor

Kovačević, Maja
Injac, Marko

Opis (srp)

Sažetak: Rastuća uloga franšizinga na globalnom nivou iziskuje njegovo dodatno unapređenje. Ovaj model poslovanja ima veliki poslovni potencijal, pogotovo na tržištu Srbije, s obzirom na trenutnu nerazvijenost i nepristupačnost informacija. U srži istraživanja su karakteristike ovog poslovnog modela, njegov uticaj na razvoj i istovremeno je skrenuta pažnja domaćim privrednim subjektima na prednosti franšizinga kao modernog načina poslovanja. Fokus je započet na komparativnom pregledu Srbije, kao veoma slabo razvijenom tržištu, dalje usmeren na franšize u Evropi, sa osvrtom na Poljsku, kao zemlju koja je spremna za izvoz franšiznih sistema, te nastavljen poređenjem sa najvećim svetskim tržištima Amerike i Kanade. U radu smo pokušali objasniti ekonomsku isplativost ovog projeka, kao i sve veću ekspanziju i značaj koji doživljava u poslednjih nekoliko godina. Akcenat je stavljen na upotrebu franšize u brojnim sferama poslovanja u kojima postoji mogućnost implementacije istog, ali i način franšiznog funkcionisanja.

Opis (eng)

Abstract: The growing role of franchising at the global level requires its further improvement. This business model has great business potential, especially in the Serbian market, given the current underdevelopment and inaccessibility of information. At the core of our research, we outlined the characteristics of this business model, its impact on business development and at the same time we tried to draw the attention of domestic business entities to the benefits of franchising as a modern way of doing business. We start our research with a focus on the comparative analysis of Serbia, as a very poorly developed market. We then discuss the concept of franchising in Europe, with a special focus on Poland as a country that is ready to export franchising systems, and we continue by providing comparisons with the world’s largest markets, namely, the USA and Canada. In this paper, we tried to elaborate on the economic viability of this project, as well as the increasing expansion and importance franchising has been experiencing in the last few years. Emphasis is placed on the use of franchise in many areas of business where there is the possibility of implementing both business models.

Jezik

srpski

Datum

2016

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY 4.0 - Creative Commons Autorstvo 4.0 International License.

http://creativecommons.org/licenses/by/4.0/legalcode

Predmet

Ključne reči: franšizing; Srbija; međunarodno tržište; komparativna analiza

Key words: franchising / Serbia / international market / comparative analysis.

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